About Let's Go Electric

Meet the Team

Let's Go Electric is a platform that facilitates community electrification programs, i.e., Electrify Programs, which help make electrifying our homes and businesses more affordable and accessible to community residents. The Let's Go Electric platform offers a range of tools, features and educational programming that add capacity for communities to meet clean-energy and equity goals that are easily accessible, help remove previous barriers to obtaining and investing in clean energy — all at no expense to the community.

The firm works hand-in-hand to support local government and non-profit organization leaders to forge and customize their local clean energy initiatives. While the idea of electrifying our homes and businesses as a decarbonization strategy is not new, a turnkey platform and expertise to administer grassroots Electrify campaigns was not widely available. Meet the Let's Go Electric Team!

Don Moreland

Don Moreland

Founder and CEO

Sophie Mullinax

Sophie Mullinax

Chief Operating Officer


Ken Haldin

Development Partner

Emily Hurd photo

Emily Hurd

Project Manager

Casey Feiler headshot

Casey Feiler

Program Assistant

Billy Mitchell

Billy Mitchell

Partner/Senior Creative


Matthew Albert

Art Director

Chris Davis headshot

Chris Davis

Production Director